How a Leading AEC SaaS Platform Increased Their Organic Traffic by 152% in 28 Months
+75%
In Revenue
+152%
Increased traffic
Project overview
A leading digital asset management and AI-powered proposal platform for AEC (Architecture, Engineering, Construction) firms partnered with SEO Curly in February 2023. Despite having a strong product-market fit and serving already serving AEC firms, the company struggled to increase their organic traffic and customer acquisition.
From February 2023 to June 2025:
- their organic traffic increased by 152%,
- keyword rankings grew from 13.9K to over 20K keywords,
- and they reached 20.4K monthly organic visitors.
Before SEO Curly
Before partnering with SEO Curly, the company faced several challenges in their digital marketing approach. They struggled to achieve visibility for high-intent keywords in the competitive AEC and SaaS markets.
The company had limited organic search presence for terms related to digital asset management, proposal software, and AEC-specific solutions. Their content strategy wasn’t aligned with search intent, and they lacked the technical SEO foundation needed to compete against established players in both the DAM and construction software spaces.
The SEO Curly Solution
First, we started by restructuring the client’s site architecture and implemented technical optimizations to improve crawlability and indexation.
Once we built a decent foundation, we focused on high-value keywords across multiple intent categories – from informational queries about DAM solutions to commercial terms for proposal software.
From then on, we started optimizing the old content, and started creating new content and pages. Alongside that, we made sure to get some backlinks to improve its DA, and create infographics and other resources that would make other websites link to us organically.
Increased Organic Traffic
Organic traffic increased by 152%, growing from approximately 8,118 monthly visitors in February 2023 to over 20.4K monthly organic visitors by June 2025.
Keyword Performance
The company now ranks for 7,271 organic search positions, with significant improvements in high-value commercial and informational keywords. The site's keyword portfolio expanded dramatically, capturing traffic across multiple AEC and DAM-related search terms.
Traffic Quality
The organic traffic quality improved significantly, with better alignment between search intent and the client's core offerings, resulting in 82% higher engagement and conversion potential.
