+124%
In Revenue
+700%
Increased traffic
Project overview
Imagine having great educational content loaded with valuable programming tutorials but barely getting any eyes on it. That’s exactly where our client started. They were passionate about teaching programming concepts but their site wasn’t attracting much organic traffic.
They relied on paid ads but knew that sustainable growth had to come from organic search.
Here’s the story of how we took them from limited visibility to dominating their niche with massive organic growth.
Understanding the Challenge
When we first started working together, the site had:
- Minimal organic traffic (around 1,100 visits monthly)
- Almost no rankings for important keywords in their domain
- Heavy reliance on paid ads (which were costly and limited)
- A domain authority in the low 20s and a decent backlink profile, but nothing close to authoritative enough to stand tall in Google search
We knew the opportunity was huge but needed a smart, phased strategy to transform their SEO game.
Phase 1: Building a Solid SEO Foundation
Before new content creation, we performed a detailed technical SEO audit:
Improved page speed and mobile usability to meet Google’s standards
Fixed crawl errors, optimized sitemap and robots.txt
Enhanced site structure to improve internal linking and user navigation
Added schema markup for rich results, increasing chances of appearing in featured snippets and AI-driven overviews
These technical fixes set the stage for everything else, making sure that search engines could easily find and index the content.
Phase 2: Content Strategy
We then shifted focus to content, the heart of any educational platform:
Identified key topics and keywords across various programming languages and levels. From beginners wondering “Are Python dictionaries ordered?” to intermediate learners curious about “MERN stack developer” roles.
Created a content calendar to systematically build and expand topics while ensuring frequent publishing to keep the site fresh.
Optimized each page with strategic keyword placements, compelling titles, meta descriptions, header tags, and internal links.
Ensured content quality was deep, user-friendly, and technically accurate to build trust and engagement.
By focusing on real learner intent, our client’s site started ranking for thousands of keywords across multiple search engine results pages.
Phase 3: Authority and Backlink Building
Keywords and content needed credible support, so we ran an outreach and link-building campaign:
Targeted authoritative educational websites, developer communities, and tech blogs for backlink opportunities.
Earned 1,200+ backlinks from over 500 referring domains, boosting domain authority from 20 to 27.
Focused on quality over quantity to build meaningful relationships and ensure links were contextually relevant.
This phase was critical in elevating the site’s reputation and trustworthiness with Google.
Phase 4: AI and Emerging Search Features
With AI-powered search becoming huge in 2025, we made sure the client stayed ahead:
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Optimized pages for AI Overview placements, leading to 6 direct mentions across platforms including ChatGPT and Google AI features.
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Achieved an AI Visibility score of 20, indicating strong presence in AI-driven search results.
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Created content that aligned with conversational search queries, helping capture featured snippets and knowledge panels.
These steps extended the client’s reach beyond classic rankings into the growing realm of AI-driven discovery.
Results of the Campaign
After 24 months of consistent, targeted work:
Organic traffic skyrocketed by 700%, reaching over 7,600 monthly visitors (and even hitting a 14,700 peak!).
Keyword rankings expanded massively, with over 27,000 keywords bringing relevant, qualified traffic.
The platform secured a 26% market share in its competitive space.
Domain authority improved along with tens of thousands of credible backlinks.
AI presence elevated their visibility with multiple AI Overview mentions, signaling industry leadership.
